But videos are under-used by Pinterest marketers. It’s estimated that 30% of the best-performing content on the platform, with over 5,000 re-pins, are video Pins. With tools like Canva and Tailwind Create, you don’t need to be a professional designer to generate high-quality Pinterest content. So, you’ll want to create Pins that link back to your own site. The mandate is simple, create your own content!įor many, “success” on Pinterest means website traffic. In fact, original pins saw a whopping 3.6x more saves and re-pins than rehashed content. Tailwind conducted a study of over 160,000 pins in November 2020 and discovered that original pins – those you create yourself – had a significantly higher engagement rate than re-pins. When it comes to sharing content on your Pinterest boards, you have two options – re-pin other people’s content or create your own. Want additional reading on this topic? Check out this original data study on how to increase Pinterest engagement from Tailwind! #1. Not sure how to make the most of Pinterest? Here are 7 tips to get the best results. You can get an edge over your competitors in a crowded digital ecosystem. So if you get Pinterest marketing right, things can happen pretty quickly. While a lot of brands are reaping the rewards of this buy-ready audience, many have prioritized Facebook and Instagram, or even TikTok. The cool thing about Pinterest is that it’s largely untapped compared to other social media platforms. In fact, 77% of “weekly Pinners” say they have discovered a new product or brand on Pinterest.
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